Deb Logan

Deb Logan Deb is an Associate of Rich Consulting, LLC, with over 15 years of international management consulting experience across a range of industries including energy and utilities, financial services, retail, and non-profit. Her professional experience includes:

Promostyl, Trend Forecasting –Provided management consulting services to Executives in multi-million dollar consumer driven companies. Focus areas included trend forecasting, product design and brand positioning.
PricewaterhouseCoopers —Engaged by clients to examine market position, assess competition, analyze operations, and identify best practices — all aimed at driving process improvements to the bottom line.
FleetBoston —Facilitated senior debt financing, prepared written credit analysis and pro-forma financials. Active marketing of international bank credit, products and services to Fortune 500 multi-nationals.

Recent Projects

Some of Deb’s recent engagements include:

Evaluation of a Retail Energy Services Company. This effort entailed the evaluation of a regional energy services company for potential acquisition by a larger national concern. This scope of the assignment included an analysis of the combined market expansion potential, the projected cost of new customer acquisition, and the back-office support costs associated with billing and customer care. A recommended strategy was presented to the client’s senior management team.

Electric Industry De-regulation Analysis. This work encompassed an assessment of customer benefits under utility industry de-regulation in both the U.K. and the U.S. and the development of a position paper to be used by senior executives in discussions with various stakeholder groups.

Marketing Strategy for Pan-European Consolidation. This project was to develop a Pan-European marketing and communication strategy for an international fashion apparel company. Implementing the strategy involved resolving channel conflicts with retail partners, building consensus among Country Managers, developing a marketing operations manual and conducting follow-up workshops for subsidiary Marketing Managers in the UK, France, Holland, and Belgium. Recommendations and subsequent organizational changes were accepted by the Board of Directors and Country Managers.

Forecast of Industry Infrastructure. Contributing analyst on a back office security processing white paper commissioned by Wall Street investment bank CEO. Projections and analysis used to plan for and direct capital investment ten to fifteen years out.

Previous Experience

Deb worked with PricewaterhouseCoopers in the Boston and San Francisco offices, advising clients on issues surrounding customer segmentation, performance benchmarking, strategic operations review, market entry strategy and organizational restructuring.

During her time at PricewaterhouseCoopers, Ms. Logan was granted a sabbatical to serve on the University of Pittsburgh’s Institute for Shipboard Education. She managed the Field Office, coordinating international field study programs for 500 faculty and students while traveling around the world aboard a 564-foot ship. Ms. Logan re-engineered Field Office operating procedures; beta tested software to process the registration/payment of 4,000+ field practicum while at sea; designed programs to accreditation standard; presented weekly lectures; hosted visiting dignitaries and foreign university representatives; and led groups of faculty and students through South America, Africa, India, Southeast Asia, China, and Japan.

She began her career with Bank of Boston (now FleetBoston) in the Bank’s Loan Officer Development Program (LODP), moving from Trainee to Banking Associate, Loan Officer and Assistant Vice President. During her tenure at Bank Boston, Ms. Logan worked with large corporate multinational clients on senior debt financing, corporate re-capitalization, and international finance. She held positions with the Bank in Boston and in London.

Deb serves on the Advisory Board of The Trustees of Reservations (TTOR), a 40,000 member non-profit with 52,000 acres of land in conservation.

Education

MBA, The Amos Tuck School of Business Administration
BA, Religion/Environmental Sciences, Dartmouth College