William Smith

Will Smith Will is a Business Analyst with Rich Consulting. His professional experience includes:

Taylor Nelson Sofres (TNS) — conducted market research for various international clients in telecommunication, pharmaceutical, and information technology industries

Camelot Information Systems (China) Corp — assisted in the development of legacy system and consulting outsourcing. Updated the firm’s SAP consultant database on behalf of the Beijing HR department, and revised firm’s English-language website to improve recruiting abilities.

International Assistant Program (IA) — assisted international students in acclimating to Boston College and the American culture for the Office of International Students and Scholars. Participated in annual leadership council to elect new IA members as well as coordinated events for over 300 international and domestic students on a monthly basis.

Recent Projects

Recent project assignments include:

Advanced Meter Infrastructure (AMI) Project for a Large Utility. Currently supporting the development of an AMI deployment plan which will enable the automation of all metering functions for commercial and industrial customers served by this utility. The scope of the planning effort includes design, system integration, and field installation.

Business Strategy for Telecom Company. Engaged to determine increasing consumer dissatisfaction and falling adoption rates for the China Business Unit of an international telecom company. Developed strategy to gain market share of China youth aged 10-15, 16-20, and 21-25. Strategy required the implementation of new marketing tactics to address significant cultural changes pertaining to the Chinese youth market.

Benchmarking Study for the China Market – conducted market research for an international pharmaceutical company to determine product adoption in Tier I, II, and III city hospitals in China. Assignment required evaluation of fractured Mainland market for brand name, generic, and traditional/herbal medications.

Previous Experience

Will recently graduated from Boston College where he received a BS in Finance, with honors. He studied abroad both in Italy and in China during his junior year, first spending a semester studying finance at Bocconi University in Milan, Italy’s most prestigious university. He later went on to study fine arts and Asian psychology at China’s most esteemed and oldest university, Peking University in Beijing. During his time studying in Beijing, Will interned at an outsourcing consulting firm, Camelot Information Systems, which specialized in ERP and legacy system implementation.

He later traveled Southeast Asia, returning to Beijing to intern at Taylor Nelson Sofres (TNS) where he worked as part of a consulting team and conducted market research for telecommunication, pharmaceutical, and IT companies. His work specialized in emerging market trends in Hong Kong, Mainland China, Macao, and Taiwan. He concentrated on applicable strategies for Tier I (Beijing, Shanghai), Tier II (Nanjing, Xi’an), and Tier III (Harbin, Fuzhou) urban centers on the Mainland.

Education

BS, Finance, Boston College
Università Commerciale Luigi Bocconi, Milan, Italy
Peking University, Beijing, China